When it comes to websites, things can get tricky, and fast. And when it comes to your business website, this is the opposite of what you want. After all, no matter what you may be selling, you want your customers to be able to find it, with ease. This means that the user experience must be flawless, each time, on any device your customers may own. If this doesn’t describe your website, it’s time to learn about the responsive website revolution.
What Does Responsive Mean?
If you’re not already familiar with it, a responsive website is a website that can be viewed on any devices, including a smartphone, tablet, or desktop computer. When you view a responsive website, it will seamlessly respond to the device that it’s viewed upon. This means that the viewer doesn’t have to pinch, zoom, or scroll endlessly to try to get somewhere on the website.
Many customers will bounce from device to device, which is what makes responsive websites so crucial. Someone may start on their phone after they found you on Google. Though the screen on your mobile device will be smaller, it shouldn’t take away from the user experience. After a long work day, your customer may decide that they want to continue looking at your site, and will move on to looking at your website on their laptop or desktop computer.
Even though they’ve switched devices, on a responsive website, they’ll still be able to navigate through the site easily and quickly to find the information that they are looking for. The design is clean, and modern, and has been designed that way specifically for ease of use.
The key thing to remember with a responsive website is it’s all about user experience. If your customers are using your website and they can’t get where they want to go, they will leave, and probably find something that’s easier to use. The way a website looks and performs can be a defining factor for customers, so it’s important to keep things as clean and simple as possible.
When it comes to keeping your customers happy, having a responsive website is just 1 of many important steps. Feeling overwhelmed? Give us a call or fill out the contact form below.
