When it comes to social media, sometimes it can be tough to come up with clever and engaging posts. Ever had that moment where you sit in front of your computer and your brain just feels blank? Yep, we’ve all been there. The next time you feel like your brain left your body, or you’re just not feeling creative, reference this helpful post of 10 Facebook posts to boost your engagement. We’ve done the hard work for you, so just keep reading!
Portland events
In Portland, there’s no shortage of things to do. You would probably have to clone yourself to go to every event that’s going on. Know of a cool event happening in Portland? This is something you can share on your Facebook page, just to give a more personal voice to your page. Your followers will engage with something like this, because it’s something that they are more likely to be interested in attending. If possible, make sure to tag the event and the company who is hosting it…both tactics can translate into higher engagement for your page!
Word of the day or week
Even if you’re out of school, people still enjoy learning. Having a word of the day (or week) gives your followers something to look forward to seeing on your page. Sites like dictionary.com or thesaurus.com can give you plenty of ideas for words to try out. Bonus points if you post about unique words that are relevant to your profession or trade! The main point here: have some fun, and your followers will be more likely to interact with other content you post, which will help boost your engagement as well.
Photos of staff members
If you really want your page to feel personal, make a point to post pictures of your hardworking staff members! It is understood that if you’re taking pictures of staff, make sure to get their permission first, since not everybody enjoys having their pictures taken. Having people’s names and faces can really help your page feel less business, and more human, which is always a plus in the world of social media.
Birthdays
Every once in a while, celebrations like birthdays can be a fun way to spice up your Facebook page. This ties right into the idea of keeping things personal, since it’s an event that your followers can follow and be a part of if they want to. If there’s a cake, make sure to take pictures to include with your post!
Team bonding activities
The next time your team steps out of the office, snap a few pictures. Team bonding activities are a great way to humanize your team, and keep your followers engaged with what you may have going on behind the scenes. Happy employees equal a happy company, and that can make all the difference when it comes to how much engagement your Facebook page is receiving.
Hashtags
If you’re already using social media for business, you probably have a hashtag that you’ve been using to distinguish your company. But the real question at hand is, do your followers know what it is? Make sure to let them know what hashtag you’re using and following, so they can tag you in their photos. Take things to the next level by adding a photo app on your website that posts all the photos that people are using on Instagram with your hashtag. This will make your followers feel special and unique for being featured.
Events that you’re sponsoring in the community
Remember when we mentioned posting about events in Portland? This applies to events that you’re sponsoring in the community as well. Posting about your events, along with the event page, could even lead to higher attendance at the actual event, as well as a way to boost your engagement.
Employee of the month
Have an employee who stands out from the crowd? Tell your Facebook page all about them! A job well done deserves a little recognition, and your Facebook page is a great platform to share with. Include a photo and a short blurb about what makes this employee so special, since photos are one of things that get the most engagement on Facebook.
Office pet spotlight
If you’re lucky, there’s a pooch or kitty that’s stolen your heart and relaxes while you’re working. If you have an office pet, share them with the world. If you want your followers to drop everything that they’re doing, just post a picture and a description of your adorable office pet. Who can say no to an adorable animal mug? This is one of the easiest ways to boost your engagement!
Facebook Live
Our last tip is a pretty trendy one, but hear us out. If you’re looking to drum up some extra engagement, getting on Facebook Live is an easy way to do it. To be the most successful, make sure you prepare for your Facebook Live moment. This means letting followers on your Facebook page know in advance that you’ll be going Live, and putting up reminders on your page a few days before. You should make sure you know what you’ll be doing during your Facebook Live, so have any questions you may be asking (or answering) already thought up and prepared. Then just go Live, and watch the engagement roll in!
And there you have it: those are our 10 Facebook posts to boost your engagement. As always, these are just a starting point, so always be creative and different when it comes to social media.
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