Digital marketing can seem like it takes too much time, right? We’re here to dispute that, and show you that it’s simpler than you think! Take a look at the five ways you can help your digital marketing, right now. The best part? Most of these tasks can take you five minutes or less. Yes, even you have five minutes to spare, we promise.
1. Take a look at when you last blogged. Was it over a month ago?
If you blog, it’s easy to forget best practices. We get it, life gets in the way. But if you’re blogging, make sure it’s on a consistent basis. At the very least, aim for once a month. If you’re feeling more ambitious about your digital marketing efforts, aim for twice a month. Even if you haven’t blogged in over a month, jot down a few ideas for new posts to get your creative juices flowing. Trust us, it’s much easier if you can break blogging into bite-sized pieces.
2. Check your Facebook posts: are they engaging? Do you have 1,000 likes or more?
It’s important that businesses build a solid social media following. One of the first things to check out is whether or not what you’re posting on Facebook is getting any engagement. If it seems like you’re posting into the abyss and not getting any likes, comments, or shares on your posts, it might be time to rethink your social media strategy. If you’re the admin on your Facebook page, it never hurts to send out invites to people you are already friends with on Facebook. The worst thing they can do is ignore your request. If your posts aren’t engaging, start thinking like someone who is already following your page. What would you want to see if you were following the Facebook page? This can make all the difference when it comes to an effective social media and digital marketing strategy.
3. Glance over SEO on your website: Are things tagged properly?
Sometimes it’s the little things that make all the difference, especially when it comes to Google. Open up your site and check out how your SEO is doing on the back end. Are pictures tagged? Are you using the keywords that you want to rank in a natural way? Does your content seem stale? If you think these things could use some help, spend a few minutes figuring out where you can start. Go category by category, over the course of a few months. After all, Google appreciates seeing updates on your site, and it’s good for your SEO.
4. Have you claimed your Google My Business profile? Is your business name, address, and phone number up to date?
Ever wonder if your online presence is up to date? Stop wondering! Check and see if you’ve claimed your Google My Business profile. This is what controls what Google is listing about your business, including the name of the business, address, phone number, and website URL. It never hurts to check, even if you’ve already claimed your GMB profile. This is probably one of the main ways your customers are finding you online, so it’s imperative that this information is correct. The best part? You can claim your GMB profile for free!
5. Call Portland Website and let us help you!
Look, we know that digital marketing on your own can seem scary, so we are here to help! Need a new website? We can build it. Need a hand understanding your social media accounts and don’t have time to post? We can make sure your profiles are well populated on a consistent basis. Looking to generate more leads and customers? Come and talk to us about paid search and Google Adwords! There’s a lot that we can do to help, so feel free to fill out our Contact Us form and we’ll get started!
